Mumbai: Actor, producer, entrepreneur and mental health advocate Deepika Padukone chose to mark her birthday with a meaningful announcement that goes far beyond celebrations. The OnSet Program is a new program officially introduced by the actress under her Create With Me platform designed to identify and develop the next generation of creative professionals in the entertainment industry in India.
A Platform to Bridge Talent and Opportunity
The OnSet Program has been created to address one of the biggest challenges faced by aspiring creatives access to real industry opportunities. Deepika’s initiative is designed as a space where fresh talent can be seen, heard and experienced. It provides participants directly with working exposure and the opportunity to be closely associated to established professionals in the field of cinema, television and advertising.
The OnSet Program is also open to those individuals who already possess skills and experience, and are willing to spearhead their own creative projects, unlike traditional training programs. This makes the platform both a learning space and a launchpad for new voices in visual storytelling.
Focus on Key Creative Departments
During the initial stage, the program will be available in various critical departments that influence films and visual productions. They are writing, direction, camera work, lighting, editing, sound design, art direction, costume design, hair styling, makeup artistry and production. By covering such a wide range of roles, the initiative aims to build a more inclusive and skill-driven creative ecosystem.
Deepika announced the launch in a video on her Instagram, in which she mentioned her intention to discover and support creative talent throughout the country and beyond. She expressed excitement about introducing audiences to the next generation of storytellers and creators through this program.
How to Apply and What’s Next For Deepika Padukone
Those who are interested can now browse through The OnSet Program and post their work in order to have an opportunity of working on professional projects. The initiative promises real world experience and meaningful industry exposure rather than just classroom learning.
On the work front, Deepika Padukone also has an exciting lineup ahead. She is soon to appear in an untitled film directed by Atlee, where Allu Arjun plays the lead role. She can also be expected to play a significant role in King, which is starred by Shah Rukh Khan and Suhana Khan.
With The OnSet Program, Deepika Padukone continues to expand her impact beyond acting, strengthening her commitment to authentic storytelling and shaping the future of Indian entertainment.
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