Mumbai, October 24, 2025, Tech Mahindra, one of the foremost technology firms of India, has launched a new identity in its 39 th anniversary. According to the company, this new appearance reflects its new way of thinking and its intentions about the future in the world where technology and Artificial Intelligence (AI) change very fast.
The new brand image incorporates a totally new logo, which is referred to as the lozenge. This is a unique logo that is meant to depict energy, ambition and precision. It is based on the Mahindra Group iconic beam of Rise that can be called progress, growth, and the spirit of movement forward. The company also gave reasons that the lozenge shape is a basic yet strong shape and it signifies a contemporary and bold Tech Mahindra.
Tech Mahindra’s new appearance:
The company has also transformed its overall design with new colours in comparison with the new logo. The primary colour is still Mahindra Red which has always been a component of the brand Mahindra. Red colour represents confidence, passion and strength. New design patterns and clear styles have also been incorporated to the company to provide a new and worldwide appearance. This is to ensure that Tech Mahindra has a global presence and is easily identifiable anywhere in the world.
Tech Mahindra reported that it is not merely a change of appearance but also attitude. The business organization would like to demonstrate that it is daring, up-to-date, and future-oriented. Its new brand promise, named Scale at Speed, implies assisting customers in all the parts of the world by growing quicker with the help of digital and AI technologies.
The company stated that its new identity gives due respect to its rich past but it is concerned about the future. It desires to be regarded as an innovative and reliable business companion of the global companies using technology to enhance and expand.
Tech Mahindra posted a special message on social media concerning its 39 th anniversary and new brand appearance. There was also quotation of Anand Mahindra where he talked about the success of the company over the years. He told that the company has always been steered by the spirit of learning, leading and helping those around it as it expands.
The message also related the initial energy and enthusiasm of the company with the confidence and strength it possesses at present. Tech Mahindra claimed that the new brand image reflects its past and its future, and it can proceed to the future with great quickness and daring.
Anish Shah, a top executive of the Mahindra Group also posted his reflections regarding social media regarding the 39 th anniversary and new brand name of Tech Mahindra. According to him, this is a significant milestone to the company and referred to it as one of the most transformative companies in the group.
According to him, the revitalized brand is a courageous, new-age, and value-driven brand anchored in a set of shared values, such as trust, innovation, and Rise. Rather, he argues that it is an evolution rather than an outright reinvention and that Tech Mahindra will now have a much clearer and sharper identity without losing its values.
Due to this celebration, the company’s shares went up in the stock market…
Shareholders are optimistic and making more purchases.
Investors are feeling positive and buying more shares.
About Tech Mahindra:
Tech Mahindra is an Indian information technology services and consulting firm based in India. It was established in 1986 as a joint venture between BT Group and Mahindra and Mahindra. The company is a part of the Mahindra Group headquartered in Pune and its registered office is based in Mumbai.
Tech Mahindra has a reputation of working in the digital space, such as cloud computing, artificial intelligence, and services related to technology. The company appreciated its staff, clients and associates.
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