New Delhi: Today, September 19, 2025, the iPhone 17 series hit India’s Apple Stores, and let’s just say Apple’s “Awe-Dropping” launch lived up to its name, though not quite how they planned.
Picture this: long queues, a scuffle at Mumbai’s BKC store that needed police to step in, and Pro models vanishing faster than free chai. X lit up with memes, turning the chaos into a viral spectacle.
The Shiny New Lineup
Apple’s September 9 reveal gave us four models: the iPhone 17, the slim iPhone Air, the Pro and Pro Max . All pack 256GB storage, 48MP cameras, 120Hz displays, and the zippy A19 chip. Colors like cosmic orange and lavender had fans buzzing, but getting one? Good luck.
Queues Gone Wild
Pre-orders kicked off September 12, but today’s in-store sales brought the real madness. Hundreds camped out overnight at stores in Mumbai’s BKC, Delhi’s Saket, and Bengaluru. By 9 AM, Pro models were history, with deliveries pushed to October. Only 50 Pros landed per 500-unit batch, so base models ruled sales.
At BKC, things got heated, fans shoving for the last units led to a scuffle, and police swooped in to cool things down. No one got hurt, but the drama? All over X.
And X Steals the Show
It was a riot, with posts hitting 5,000–10,000 views. Memes roasted the frenzy: “Gen Z’s fighting for iPhones, not change,” one quipped, while another joked, “Demonetization lines were chiller!” Fans groaned about Pro shortages-“₹1.5 lakh for nothing?”-but some flexed their base models, stoking FOMO. The vibe? Part awe at the hype, part shade at chasing a logo
Hype Meets Reality
The iPhone 17’s slick AI and cameras are impressive, but today was more about chaos than tech. With police calming BKC’s storm and X dishing out laughs, Apple’s launch is a cultural moment.
Restocks are coming, but will the frenzy hold?
