The video on Vogue’s YouTube channel featuring an Alia Bhatt skincare and makeup routine became an immediate online hit when it was uploaded in August 2023. There were comments about Alia’s skincare routine that described it as simple, authentic, and relatable. Two years later, in 2025, people still are talking about Alia. At a time when beauty routines change in the blink of an eye, Alia’s routine reminds us in a matter-of-fact way that simple and consistent practices are what leads to glowing skin.
Clean, Cool, and Fresh Start
Alia starts her regimen with the D’You Good Grease Cleansing Balm. She massages it gently into her skin to remove any impurities, both makeup and sunscreen. This cleansing balm boasts that “it melts away dirt and grime while not stripping the skin of hydration,” who would not love that? It is a great reminder that the first step of any skincare should always be a cleanse. A clean base helps every other product work better.
Once she is done cleansing, Alia does something that surprises many viewers. She fills a bowl with ice and dunks her face in ice water. She repeats it a few times, and the result is an instant fresh, awake, and tight look. This trick is something many of our mothers and grandmothers have done for years. It helps reduce puffiness, tightens pores, and improves blood circulation. Alia’s choice to include this simple old-school step shows that good skincare does not have to be complicated or expensive.
Hydration and Lip Care
After cleansing and icing, Alia moves on to moisturising. She uses D’You In My Defence Moisturiser, which has a creamy texture that isn’t greasy. It cocoons the moisture and helps her skin stay plump and smooth. Hydration is a huge factor when it comes to the skin barrier, and Alia’s product choice indicates that she is more about nourishing than layering on many products. Then she goes for her ISDIN sunscreen.
For her lips, she is using Aquaphor Lip Repair Ointment. It keeps her lips soft, hydrated, and prepped for makeup. A lot of people skip the lip care step, but Alia’s routine is a good reminder that lips also need protection and hydration, just like we do for our skin.
She also wears her Oura Ring for the entire video. This ring tracks sleep, recovery, and wellness. This indicates that she believes skincare is not just what you put on your skin, but how well you care for your body/ mind as well. Good sleep and proper handling of stress are just as important as good moisturizer.
Makeup That Looks Like Skin
After her skincare, Alia moves on to makeup. Her makeup style is natural and glowing. She begins with the Laura Mercier Pure Canvas Primer, which helps smooth the skin and makes her makeup stay in place. Then she applies the IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40. This foundation gives a natural glow while also offering sun protection, which makes it perfect for daily use.
To cover any dark circles or small blemishes, she uses the NARS Radiant Creamy Concealer. It blends easily and gives a soft, even finish. She sets her base with the Hourglass Ambient Lighting Powder, which gives her skin a healthy, radiant look instead of a dry matte finish.
A Touch of Warmth and Rosiness
Alia adds some color back into her skin using the Drunk Elephant O-Bloos Rosi Drops. These drops give her cheeks a soft pink flush that looks natural and fresh. To give a little warmth, texture, and definition, she applies the Hourglass Ambient Lighting Bronzer, which blends seamlessly without being too harsh.
For the eyes, Alia keeps it soft and minimal. She applies the MAC Cosmetics Pro Longwear Paint Pot Cream Eyeshadow as a hint of color to the lids. She then curls her lashes with the Laura Mercier Artist Eyelash Curler and completes her lashes with the Charlotte Tilbury Pillow Talk Push-Up Lashes Mascara. The mascara is great for volume and length without clumping.
Finally, she completes her look with the Charlotte Tilbury Matte Revolution Lipstick. It gives her lips a soft pink color that ties the whole look together. The final result is effortless, glowing, and elegant; just like Alia herself.
Why It Still Works in 2025
Although this video was posted two years ago, it still comes off as fresh and relevant. Alia’s skincare and makeup routine emphasizes healthy, hydrated skin instead of complicated fads. It is simple, easy to understand, and can be used on all skin types. Every product she uses has a purpose and benefits the health of her skin.
In 2025, while the ever-changing world of social media is swamped with the latest beauty hacks, Alia reminds us of her classic, minimalistic routine. Alia’s routine reinforces the fact that good skincare is not about more but about what matters. A mild cleanser, a trusted moisturizer, ice water, maybe a dusting of powder, all lead to that same, fresh appearance.
Alia’s regime shows us that beauty is really about care and consistency. It is not about trying everyone’s new beauty hack. It is a simple routine that keeps your skin relaxed and happy!
Also Read: Skincare Minimalism: Why the 3-Step Beauty Routine Will Dominate 2026
