New Delhi: In an era where technology blurs the boundaries between reality and fabrication, the authenticity of one’s identity has become a profound concern….. Hrithik Roshan, the superstar whose moves and charm have defined generations, is now battling an invisible enemy…. ” AI deepfakes.”
Just yesterday, on October 15, 2025, the Delhi High Court stepped in, granting him urgent protection against the rampant misuse of his image, voice, and entire persona.
It’s a landmark moment, highlighting how far technology has pushed us into uncharted territory.
Hrithik filed this suit on October 14, right before Justice Manmeet Pritam Singh Arora, painting a vivid picture of the chaos.
We’re talking AI-crafted videos…. where he seemingly endorses shady products he never touched, fake social media accounts fooling fans, and even voice clones peddling scams. Add to that unauthorized merchandise and dance clips twisted for profit…it’s not just invasive; it’s a full-on assault on his brand.
His legal team,
led by Senior Advocate Sandeep Sethi, made a compelling case: This violates his publicity rights and even his right to privacy under our Constitution’s Article 21. The judge agreed, ordering takedowns of those harmful links, e-commerce pages, and posts immediately.
Smartly, though, fan pages stay untouched if they’re not commercial.. a genuine nod to genuine admiration.
And Next court date is on March 27, 2026. Which could set ripples far beyond one star.
And Hrithik isn’t alone in this fight…Think Anil Kapoor’s groundbreaking win back in 2023 against voice mimics, or Aishwarya Rai and Abhishek Bachchan clamping down on explicit fakes. even legends like Amitabh Bachchan and singer Kumar Sanu are in the fray, pushing for stronger shields against AI’s darker side.
It’s a united front from the industry.
Now, why does this matter to all of us?… it does.. Because Deepfakes aren’t just celeb headaches; they’re a wake-up call FOR EACH ONE OF US !
For Hrithik, whose authenticity has built an empire from Koi Mil Gaya to War, seeing his face in scams..erodes trust and dignity.
But zoom out, this ruling balances innovation with ethics, urging platforms to beef up checks and lawmakers to catch up. Imagine the potential… Protecting everyday folks from similar threats, like morphed videos sparking misinformation or harassment.
Hrithik’s stand reminds us that in a world of pixels and algorithms, real integrity still shines brightest.
So, as Hrithik reclaims his narrative, it’s a story of resilience in the digital storm.
What do you think… is AI’s promise worth these risks?
