Mumbai: Bollywood actress Tamannaah Bhatia recently reflected on how much the Filmfare Awards have changed over the years. In an interview carried by ANI, she remarked, “Artists used to wear salwar-kameez to collect awards,” highlighting the modest beginnings of the once-staid awards night.
She went on to note that Filmfare, once more understated, has now become a grand spectacle of fashion, glamour, and high prestige.
The changes have been drastic what we wore then to accept an award is far from what’s expected now,” Tamannaah said in her conversation with the media.
For decades, Indian awards shows had a simpler format, and fashion was more functional than statement. Tamannaah’s reflection underscores how the Filmfare Awards have transitioned into one of Bollywood’s biggest fashion moments. Today, attendees prepare for the red carpet spectacle almost as much as the awards night itself.
While specific media outlets haven’t expanded significantly on her remarks yet, the sentiment resonates with broader trends in Bollywood media coverage. Fashion editors and entertainment critics have often remarked how award shows now feature extravagant set-ups, designer gowns, bold makeup, and stylized presentations.
Tamannaah’s comments are a reminder of Bollywood’s shifting aesthetics and rising stakes around image, branding, and glamour. For many young actors, an appearance at Filmfare is also a fashion showcase, and media coverage around red carpet looks often generates as much buzz as the awards.
Her reflections also prompt a deeper look into how popular culture events evolve—from quiet halls to theatrical extravaganzas, from modest outfits to couture statements.
