Addressing the gathering, Sitharaman said that “unclaimed deposits are not mere entries on paper; they represent the hard-earned savings of ordinary families which can support education, healthcare, and financial security.” She emphasised that the campaign is guided by the 3A’s principle Awareness, Accessibility and Action ensuring that citizens are informed, empowered and able to act swiftly to claim their dues.
The Finance Minister lauded regional rural banks and other financial institutions for their role in strengthening the formal financial system through recent KYC and re-KYC campaigns. She also distributed certificates to beneficiaries who successfully reclaimed their unclaimed deposits during the event.
The State Finance Minister of Gujarat Kanubhai Desai expressed pride that the campaign was being launched from Gujarat and said that such initiatives would help beneficiaries use reclaimed funds for education, empowerment, and essential financial needs.
In a message, Union Home Minister Amit Shah who represents Gandhinagar in Parliament, hailed the campaign as a “collective effort towards strengthening public trust, dignity, and empowerment.”
According to M. Nagaraju Secretary, Department of Financial Services (DFS) over ₹75,000 crore worth of unclaimed deposits have already been transferred to the RBI’s Depositor Education and Awareness Fund, along with ₹13,800 crore in unclaimed insurance proceeds, ₹3,000 crore in mutual fund balances, and ₹9,000 crore in unpaid dividends. He urged institutions to process claims “quickly, fairly and without unnecessary hurdles.”
The campaign will run across all States and Union Territories from October to December 2025, with digital demonstrations and helpdesks assisting citizens in identifying and reclaiming their financial assets. The effort brings together the RBI, SEBI, IRDAI, PFRDA and the Investor Education and Protection Fund Authority (IEPFA) in collaboration with banks, insurance firms, mutual funds and pension institutions.
By linking technology, awareness, and accessibility, the campaign represents the government’s commitment to citizen-centric governance and to making financial inclusion meaningful and transparent for every household.
